What you’ll learn
-
Perform RFM analyses (recency, frequency, monetary value)
-
Perform complex market segmentations using an advanced clustering method
-
Generate profiles of the customers who responded to the past offers
-
Identify the top responding geographical areas (postal codes)
-
Estimate the contact probability of purchase and select the contacts with the greatest probabilities
-
Predict the probability of purchase for new customers
-
Compare campaign effectiveness (in terms of response rate)
Who this course is for:
- marketing students
- marketing professionals
- direct marketing professionals
- marketing data analysts
- customer analysts
- anyone interested in learning customer analytics with SPSS
Can I download Customer Analytics in SPSS course?
You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Customer Analytics in SPSS course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.Are there any other coupons available for this course?
You can check out for more Udemy coupons @ www.coursecouponclub.com
Note: 100% OFF Udemy coupon codes are valid for maximum 3 days only. Look for "ENROLL NOW" button at the end of the post.
Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.