What you’ll learn
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distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales , and recognize the effects recent sales trends have had on the buyer-seller relationship.
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recognize the differences between organizational and consumer buying, recognize the benefits of understanding consumer buying behavior , and match stages of the sales cycle to examples.
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understand the benefits, functions, elements and marketing components of a good business case
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research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
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build and design your business case documentation for impact and persuasion
A 12 Steps approach will guide your learning and practice:
- Choose your business idea,
- Define your business objective,
- Determine the functions of your business case,
- Prepare a generic structure of a business case (marketing components included),
- Research your business idea by needed topics and using appropriate research methods,
- Analyze and compile results of research,
- Align business idea, strategy and processes,
- Determine the best angle to sell your business case,
- Write your business case content,
- Adapt your business case to various decision makers,
- Emphasize high impact elements, and
- Prepare to ‘sell’ your business case.
So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you. It’s simple, compact and guides you step by step.
If you are interested, go ahead, and hit that apply button! Thank you and see you in the course!
Who this course is for:
- all who want to gain knowledge in basic sales techniques and and anyone who wants to develop or refine their existing sales skills
- this course is for entrepreneurs, managers, marketers, professionals and everybody that aims to build a successful business case
Can I download Sales and Business Case Development course?
You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Sales and Business Case Development course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.Are there any other coupons available for this course?
You can check out for more Udemy coupons @ www.coursecouponclub.comDisclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.