User Research And Testing For UX Writing

• Know about what Exploratory and Validating User Research are
• Know why we need Exploratory User Research to prepare UX Writing decisions
• Know which Exploratory User Research methods to use to prepare UX Writing decisions
• Know what Competitor Analysis is and how and when to use it
• Know what Conversation Mining is and how and when to use it
• Know what Target Group Observation is and how and when to use it
• Know what Focus Groups are and how and when to use them
• Know what User Interviews are and how and when to use them
• Know why we need Validating User Research to test UX Writing decisions
• Know which Validating User Research methods to use to test UX Writing decisions
• Know what Search Term Analysis is and how and when to use it
• Know what A/B Testing is and how and when to use it
• Know what a Comprehension Survey is and how and when to use it
• Know what Card Sorting is and how and when to use it
• Know what Usability Testing is and how and when to use it
• Know what Cloze Testing is and how and when to use it
• Know what Highlighter Tests are and how and when to use them
• Know about further methods that can be involved to test UX Writing decisions

Who this course is for:

• UX Writers
• Everybody who wants to transition into UX Writing
• Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but have not yet conducted research for UX Writing
• Designers, developers, and project managers who want to integrate UX Writing into their team
• UX Researcher with no experience in exploring or testing UX Writing decisions