Social Media Marketing Specialization and enrolled by 120K+ students and received a 4.7 average review out of 5.
What you will learn from the Social Media Marketing Specialization Course
- Understand the importance of big data and how to deal with it
- Learn the difference between social networks and communities
- Learn how big data is collected, standardized, and deployed by organizations into big insights.
- How to use key social information to drive your social strategy using state of the art analytics systems
- How data is transformed into actionable insights for your social marketing programs
- How big data and big insights are being used by global businesses and organizations to drive their content strategies
- Learn the three social strategies being used by organizations today
- Social engagement strategy – how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
- How to effectively use a multimedia filter and focus blog to enable real-time marketing results.
- How to develop a filter and focus blog, create engaging content, and tips to be effective with it.
- Content Strategy – why content is an important component in social marketing.
- Advertising – how to develop platform-specific advertising messages to grow your market share
- Social Integrated Marketing Communications (IMC) Strategy
- How to develop and measure Key Performance Indicators for your social marketing programs
- Learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy
- How metrics can be used to drive real business results
- How to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program
- How to create a pilot program, test it for sustainability, and justify its existence using proven metrics
Social Media Marketing Specialization includes 6 Courses they are
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
Course Instructor Randy Hlavac & Offered by Northwestern University from Coursera
Can I download Social Media Marketing Specialization course?
Course videos can be downloaded for offline viewing using the Udemy mobile app on Android and iOS. Some courses may allow downloading lectures on a computer only if the instructor has enabled it, but this is not guaranteed and is not the primary method Udemy supports.Can I get a certificate after completing the course?
Yes. After successful completion of the Social Media Marketing Specialization, learners will receive a certificate of completion. The certificate confirms that the course has been completed and can be downloaded and shared on resumes or professional profiles.Are there any other coupons available for this course?
Additional coupons for this course may be available from time to time. Coupon availability is time-limited and may change or expire at any time, so it’s recommended to check regularly for updated offers.Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
