Social Media Marketing Specialization

Social Media Marketing Specialization

What you will learn from the Social Media Marketing Specialization Course

  • Understand the importance of big data and how to deal with it
  • Learn the difference between social networks and communities
  • Learn how big data is collected, standardized, and deployed by organizations into big insights.
  • How to use key social information to drive your social strategy using state of the art analytics systems
  • How data is transformed into actionable insights for your social marketing programs
  • How big data and big insights are being used by global businesses and organizations to drive their content strategies
  • Learn the three social strategies being used by organizations today
  • Social engagement strategy – how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
  • How to effectively use a multimedia filter and focus blog to enable real-time marketing results.
  • How to develop a filter and focus blog, create engaging content, and tips to be effective with it.
  • Content Strategy – why content is an important component in social marketing.
  • Advertising – how to develop platform-specific advertising messages to grow your market share
  • Social Integrated Marketing Communications (IMC) Strategy
  • How to develop and measure Key Performance Indicators for your social marketing programs
  • Learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy
  • How metrics can be used to drive real business results
  • How to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program
  • How to create a pilot program, test it for sustainability, and justify its existence using proven metrics

Social Media Marketing Specialization includes 6 Courses they are

  1. What is Social?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social
  6. Social Marketing Capstone Project

Course Instructor Randy Hlavac & Offered by Northwestern University from Coursera

Can I download Social Media Marketing Specialization course?

You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.
Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Social Media Marketing Specialization course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.
Are there any other coupons available for this course?
You can check out for more Udemy coupons @
Note: 100% OFF Udemy coupon codes are valid for maximum 3 days only. Look for "ENROLL NOW" button at the end of the post.
Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
Deal Score0

Gain access to over 11,000+ courses for just $16.58 [₹850] per month

Choose between monthly or annual billing cycles, with the freedom to cancel at any time.

The future belongs to learners. Udemy online courses as low as $13.99

New customer offer! Top courses from $14.99 when you first visit Udemy

Gain the skills you need to reach your next career milestone for as little as $11.99

Course Coupon Club
Follow us on Telegram Join us on FB