Winning with Social Media Influencers

• The 10-step influencer strategy used by some of the world’s most well-known brands
• Finding and choosing the best influencers
• The difference between content creators and influencers
• Choosing the best content types to meet your goal
• Measuring success and ROI according to industry benchmarks
• What you must include in contracts and the Scope of Work
• Setting your influencer up for success
• Social media engagement protocol guidelines
• Reviewing content: Watchouts to look for
• Reporting on the program: What to include, what to leave out
• Everything you need to lead successful influencer campaigns no matter your industry, category, or customer

Who this course is for:

• Marketing managers
• Entrepreneurs
• Public relations specialist
• Social media managers
• Small business owners
• Marketers
• Digital Media
• Advertising