1 day MVP 2.0 | Go from idea to MVP in just 1 day

• Rapidly validate product and project ideas before spending money and resources on pursuing them
• Understand how to run pitch experiments and lean models of idea validation
• Gather and interpret offline feedback for ideas
• Spy on potential competitors to assess their strengths / weaknesses / areas left open for opportunity
• Drill down with advanced search to find adjacent and hidden competitors
• Quickly setup basic pitch experiments with Launchrock landing pages
• Create more complicated landing pages with Unbounce
• Run basic A/B tests with your idea and landing page
• Setup and interpret conversion goals for your page
• Capture the right customers for your potential product with dynamic text
• Add payment buttons to your page and email for the ultimate validation experiment
• Setup basic ad campaigns with Google and Facebook
• Interpret the results of your experiment to determine if your idea is killer
• Understand the benefits and correct usages of prototypes
• Understand the basic terminology used in web and design speak
• Efficiently create and articulate a strategy for your product
• Outline the scope and specifications of your potential product

Who this course is for:

• Entrepreneurs who have ideas or are already in the middle of a project.
• Project managers who want to learn more efficient ways of rolling out new products or internal features.
• Anyone aspiring to be an entrepreneur.
• Anyone trying to minimize the risk associated with their new venture.
• Anyone looking for new skills in the realms of entrepreneurship, marketing, product management, and growth hacking.
• Anyone interested in having a more in-depth understanding of the Lean Startup.