Consumer Behaviour and Psychology

Consumer Behaviour-futurelearn
Consumer Behaviour and Psychology

Course overview

On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.

What topics will you cover?

  • What is consumer psychology?
  • Consumer psychology and the consumer society
  • Consumer-oriented marketing
  • Consumer choice and decision making

Course Duration: 2 weeks (3 Hours)

Course Instructors: Dr Anne Turner, Evie Michailidis

Offered By: Coventry University

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Can I download Consumer Behaviour and Psychology course?

You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.
Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Consumer Behaviour and Psychology course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.
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