Content Strategy for Professionals Specialization

What you will learn from the Content Strategy for Professionals Specialization Course

  • Audience engagement through strategic story-telling
  • Content management
  • Engaging with multi-channel digital communities
  • Maximizing content impact
  • Learn the best ways to engage an audience they want and need by smartly implementing their important
  • Content Strategy by learning some great options for managing your important content
  • How to tell an organization’s content story across those platforms using a human-centered design.
  • How legal issues associated with Content Strategy are handled in companies large and small around the globe
  • How to utilize content trends to jump-start your organization’s influence
  • How to engage with multi-channel digital communities across all social media
  • Visual communication and the ways you can be more effective with your font choices, photography, and video
  • Measuring Content Engagement

Content Strategy for Professionals Specialization includes 6 Courses they are

  1. Content Strategy for Professionals: Engaging Audiences
  2. Content Strategy for Professionals: Managing Content
  3. Content Strategy for Professionals: Expanding Your Content’s Reach
  4. Content Strategy for Professionals: Ensuring Your Content’s Impact
  5. Content Strategy for Professionals: Capstone Project

Course Instructors John Lavine, Candy Lee, Randy Hlavac & Offered by Northwestern University from Coursera

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