Digital Marketing Specialization
What you will learn from the Digital Marketing Specialization Course
- How digital tools are enabling customers to take a more active role in developing and sharing products
- How digital tools are changing promotion
- How digital tools are altering the distribution of products and revolutionizing the retail landscape
- How digital tools are changing price
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Understand frameworks and approaches to measuring consumers’ digital actions
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Modern data analytics
- Key metrics and measurements in Consumer Brand Relationship
- How brands use that data to measure digital marketing effectiveness and the tools
- Learn to evaluate and choose appropriate web analytics tools and techniques such as Data analysis and visualization
- Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
- Understand approaches to visualizing data effectively
- How to find context and patterns in collected data, and How to avoid the pitfalls of bias.
- Learn about the impacts of digital technologies on marketing communication strategies and practices
- Digital marketing strategies: online display advertising, search engine marketing, and social media marketing
- Mobile marketing strategies
- Impacts of digital technologies on other marketing channels
- How to plan, set up, and run your own search campaign
- How and where to place your online advertising
- Best ways to engage with audiences on social channels
- Social media strategy creation and execution
- How to plan and execute an email campaign, and effective campaign measurement
- Key differences between the Analog and the Digital
- Learn about the client and the problem statement and Brand Analysis
Course Instructors : Aric Rindfleisch, Kevin Hartman, Mike Yao, Vishal Sachdev
Course Offered by: University of Illinois at Urbana-Champaign
Can I download Digital Marketing Specialization course?
Course videos can be downloaded for offline viewing using the Udemy mobile app on Android and iOS. Some courses may allow downloading lectures on a computer only if the instructor has enabled it, but this is not guaranteed and is not the primary method Udemy supports.Can I get a certificate after completing the course?
Yes. After successful completion of the Digital Marketing Specialization, learners will receive a certificate of completion. The certificate confirms that the course has been completed and can be downloaded and shared on resumes or professional profiles.Are there any other coupons available for this course?
Additional coupons for this course may be available from time to time. Coupon availability is time-limited and may change or expire at any time, so it’s recommended to check regularly for updated offers.Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
