Digital Marketing Specialization

Digital Marketing Specialization
Digital Marketing Specialization

What you will learn from the Digital Marketing Specialization Course

  • How digital tools are enabling customers to take a more active role in developing and sharing products
  • How digital tools are changing promotion
  • How digital tools are altering the distribution of products and revolutionizing the retail landscape
  • How digital tools are changing price
  • Learn to evaluate and choose appropriate web analytics tools and techniques
  • Understand frameworks and approaches to measuring consumers’ digital actions
  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
  • Modern data analytics
  • Key metrics and measurements in Consumer Brand Relationship
  • How brands use that data to measure digital marketing effectiveness and the tools
  • Learn to evaluate and choose appropriate web analytics tools and techniques such as Data analysis and visualization
  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
  • Understand approaches to visualizing data effectively
  • How to find context and patterns in collected data, and How to avoid the pitfalls of bias.
  • Learn about the impacts of digital technologies on marketing communication strategies and practices
  • Digital marketing strategies: online display advertising, search engine marketing, and social media marketing
  • Mobile marketing strategies
  • Impacts of digital technologies on other marketing channels
  • How to plan, set up, and run your own search campaign
  • How and where to place your online advertising
  • Best ways to engage with audiences on social channels
  • Social media strategy creation and execution
  • How to plan and execute an email campaign, and effective campaign measurement
  • Key differences between the Analog and the Digital
  • Learn about the client and the problem statement and Brand Analysis

Course Instructors : Aric Rindfleisch, Kevin Hartman, Mike Yao, Vishal Sachdev

Course Offered by: University of Illinois at Urbana-Champaign

Can I download Digital Marketing Specialization course?

You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.
Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Digital Marketing Specialization course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.
Are there any other coupons available for this course?
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