Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
Instructed by Start-Tech Academy 1.5 hours on-demand video, 4 articles & 1 downloadable resource
What you’ll learn
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Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
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Incorporate the impact of discount rate and retention rate to calculate customer value
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Run Monte-Carlo Simulation to model uncertainity in Market
After completing this course you will be able to:
- Understand the value of your customers to make intelligent decisions on how to spend money acquiring them
- Learn how to measure customer value based on the customer value concept
- Use Monte-Carlo simulation to incorporate uncertainty in customer value models
- Confidently practice, discuss and understand Customer value models used by organizations
Who this course is for:
- Anyone curious to master Customer valuation models from beginner to advanced
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