MBA in a Box: Business Lessons from a CEO

• Receive an ‘MBA in a Box’ certificate of completion
• Acquire the same business acumen as MBA graduates
• How to start a company from scratch
• Understand how a business functions and what makes a company successful
• Get promoted and be ready for a managerial role
• Transition into a career requiring solid business knowledge
• Be able to perform an industry analysis
• Understand what the critical success factors in an industry are
• Carry out SWOT analysis
• Use Michael Porter’s Five Forces model
• Apply Game theory in real-life business situations
• Understand what a competitive advantage is and how to acquire it
• Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
• Apply best practices when managing people
• Understand how to recruit, select, onboard, develop, and motivate employees
• Carry out effective marketing research
• Perform market segmentation
• Select the right target client group
• Set up the 4 Ps of Marketing in a coherent way
• Calculate Customer-Lifetime-Value
• Understand financials
• Be able to read and prepare the three financial statements – P&L, Balance Sheet, and Cash Flow
• Perform financial statement analysis
• Calculate cash flows
• Become a master negotiator
• Enlarge the pie for all negotiating parties
• Have experience and be aware of different negotiating tactics
• Expand the pie for all negotiating parties

Who this course is for:

• People who want a successful career in Business
• Aspiring entrepreneurs
• Start-up founders
• Business executives
• Ambitious managers
• Individuals who want to start their own company, but have not had the necessary business training
• People who want to understand why some businesses are successful
• Business intelligence analysts
• Financial analysts
• Anyone who wants to learn the subtleties of Business Strategy, Management, Marketing, Accounting, Decision Making and Negotiation