What you’ll learn
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Retail management
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Merchandising management and planning
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E-commerce and D2C brand
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Inventory management and planning
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Customer Relationship Management
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Market Basket Analysis
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Store layout and design
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Customer Life time Value
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Retail finance and accounting
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Introduction to Asset Management and Margin Management
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Category and Inventory Management
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E-commerce and D2C brands
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Private labels and white labels
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Types of retail store based on trading area
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Retail Marketing Mix
Section 1 Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
Section 2 Types of Retail store and Trading area
- Types of retail store based on the format
- Types of retail stores based on the trading area
- Reilly’s Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Trading area Advance exercise
Section 3 Omnichannel and e-commerce
- Webrooming vs Showrooming
- Multichannel and Omnichannel strategy
Section 4 Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
Section 5 Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency, and Monetary (RFM) analysis
- Market Basket Analysis (Market Basket Analysis)
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Section 6 Store layout and design
- Customer Lifetime Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- The goal of Store Design
- Store layout Exercise – Lift
Section 7 Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset Management and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
Section 8 Category and Inventory Management
- Introduction to Category Management
- ROI and GMROI
- ABC Analysis for Inventory Management
Section 9 E-commerce and D2C brands
- Introduction to e-commerce and D2C
- Private labels and white labels
- D2C business model
- Marketing, Sales and expansion of D2C brand
Who this course is for:
- People wanted to start their retail store or retail business
- Business Graduate wanted to learn about operation and supply chain
- Entrepreneurs looking to expand their retail business
- Students who wanted to start their own e-commerce brand
Can I download MBA: Retail management, Merchandising, and E-commerce course?
You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The MBA: Retail management, Merchandising, and E-commerce course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.Are there any other coupons available for this course?
You can check out for more Udemy coupons @ www.coursecouponclub.com
Note: 100% OFF Udemy coupon codes are valid for maximum 3 days only. Look for "ENROLL NOW" button at the end of the post.
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Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
