SaaS Marketing with Dekker: SaaS Startup Lead Generation

SaaS Marketing with Dekker: SaaS Startup Lead Generation Course includes 13 hrs video content and enrolled by 16,449 students and received a 4.6 average review out of 5. Now, Course instructor offering 100%OFF on the original price of the course and its limited time offer. Enroll the course before the coupon expired Once you’re enrolled for the course, you can start it whenever and complete it at your own pace. it will never expire on your account.

What you’ll learn

  • SaaS marketing
  • How to generate demo requests, free trial sign-ups, and paying customers
  • SaaS lead nurturing
  • SaaS demand generation
  • Software marketing
  • Startup
  • SaaS sales
  • SaaS startup
  • SaaS app

Playbook PDF contents

  • The fastest, easiest way to generate demo requests and free trial sign-ups
  • ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
  • Nurturing people after they’ve signed up for a free trial
  • Consider paying people to sit through your demo
  • The cheapest way to generate demo requests and free trials
  • The most efficient way to generate demo requests and free trials
  • How to find influencers
  • How to reach out to influencers
  • How to build partnerships
  • Latch onto larger companies
  • Identify the trigger events where to interject your SaaS into the conversation
  • Identify and address objections
  • Facebook ads (yes, for B2B too)
  • Fix the bottlenecks in your funnel
  • The limitations of inbound content marketing and SEO
  • Consider a “medium offer” that falls between a free trial and a demo request
  • Direct mail
  • Twitter ads
  • Write an email explicitly designed to sell the demo or trial
  • Content marketing should start at the bottom of the funnel, not the top
  • One of the most practical frameworks for building demo/trial-generating content
  • Often the best approach to lead nurturing is to let prospects choose what they want to do next
  • Educational content is the easiest way to nurture leads
  • Use time as a forcing function
  • Your website is a nurturing tool
  • Stop marketing your product and start doing this one thing instead
  • Your list
  • The case study is one of the most important pieces of content that you need
  • Frameworks for lead nurturing
  • When to send leads to Sales
  • Demand generation content
  • Common funnel mistakes
  • Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
  • The most important SaaS metric
  • Software marketing
  • Advanced SaaS lead nurturing summarized


  • One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it
  • The big mistakes in B2B SaaS marketing that startups keep making
  • The colossal SaaS marketing mistakes that most startups make
  • 7 big product marketing mistakes
  • 7 secrets to acquires tons of new software customers quickly

Who this course is for:

  • SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

Can I download SaaS Marketing with Dekker: SaaS Startup Lead Generation course?

You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.
Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The SaaS Marketing with Dekker: SaaS Startup Lead Generation course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.
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