SaaS Marketing with Dekker: SaaS Startup Lead Generation

• SaaS marketing
• How to generate demo requests, free trial sign-ups, and paying customers
• SaaS lead nurturing
• SaaS demand generation
• Software marketing
• Startup
• SaaS sales
• SaaS startup
• SaaS app

Playbook PDF contents

• The fastest, easiest way to generate demo requests and free trial sign-ups
• ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
• Nurturing people after they’ve signed up for a free trial
• Consider paying people to sit through your demo
• The cheapest way to generate demo requests and free trials
• The most efficient way to generate demo requests and free trials
• How to find influencers
• How to reach out to influencers
• How to build partnerships
• Latch onto larger companies
• Identify the trigger events where to interject your SaaS into the conversation
• Identify and address objections
• Facebook ads (yes, for B2B too)
• Fix the bottlenecks in your funnel
• The limitations of inbound content marketing and SEO
• Consider a “medium offer” that falls between a free trial and a demo request
• Direct mail
• Twitter ads
• Write an email explicitly designed to sell the demo or trial
• Content marketing should start at the bottom of the funnel, not the top
• One of the most practical frameworks for building demo/trial-generating content
• Often the best approach to lead nurturing is to let prospects choose what they want to do next
• Educational content is the easiest way to nurture leads
• Use time as a forcing function
• Your website is a nurturing tool
• Stop marketing your product and start doing this one thing instead
• Your list
• The case study is one of the most important pieces of content that you need
• Frameworks for lead nurturing
• When to send leads to Sales
• Demand generation content
• Common funnel mistakes
• Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
• The most important SaaS metric
• Software marketing
• Advanced SaaS lead nurturing summarized

Articles

• One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it
• The big mistakes in B2B SaaS marketing that startups keep making
• The colossal SaaS marketing mistakes that most startups make
• 7 big product marketing mistakes
• 7 secrets to acquires tons of new software customers quickly

Who this course is for:

• SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups