Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations
Instructed by Lindsay Marsh 8.5 hours on-demand video & 9 downloadable resources.
After completing the course, you will…
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The Entire Branding Process from Sketch to Finished Client Presentation
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Understand Everything About Client Briefs
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Learn to Ask the Right Questions to the Client
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Learn to Conduct Client and Competitor Research
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Find Your Target Audience and Product Customer Profiles and Personas
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Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
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Find a Brand’s Position in the Market
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Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
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Learn How to Sketch and Sketch Various Concepts
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Learn How to Select Concepts for Further Development
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Work through the ENTIRE Logo Design Process
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Learn How to Choose the Right Typeface
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Develop a Typographic System
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Create a Flexible Color System
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Understanding Color Psychology and its Effect on Brand Design
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Working with Projects and Mockups to Further Develop Color Palettes
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Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
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Learn How to Write Ad Copy for your Brand
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Creating and Writing your Brand Voice and Language
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Create Photography Rules for Brands
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Create a Full Client Presentation
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Creating a Behance Portfolio Case Study
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Understanding the Basics of Brand Standards and Brand Guidelines
Who this course is for:
- Graphic designers wanting to learn more about the entire branding and brand design process
- Anyone wanting to add brand packages to their client offerings
- Anyone interested in the Logo Design Process
- Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
- Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
- Anyone wanting to build a portfolio
Suggested Courses
- Branding & Brand Management: Branding Strategy Brand Tactics
- Logo Animation Master Class – All in One Course (Premium)
- Drawing and Sketching for Designers (and Everyone Else!)
- Design Sketching In Simple Words
- Advanced Branding For Small Businesses Course
Deal Score+1
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