What you’ll learn
- How to set up your AdWords account from scratch
- The theory behind successful online advertising
- What keywords are and how to use them to your advantage
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
- How to take advantage of competitor reports and customer data in your campaigns
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to structure your account, campaigns, ad groups and keyword lists for optimal results
- How to analyze keyword data in Excel to gain deeper insight into your data
- How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
- How to monitor your campaign performance on a regular basis
- How to spot trouble in your account and what you need to do to fix it
- How to understand your customers from a psychological level
Who this course is for:
- Anyone who wants to master the world’s most powerful and popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their webiste
- Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
- Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
- Students who want to develop a set of professional marketing skills
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
- This course is NOT for you if you are not ready to take your online advertising and marketing seriously
- If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
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