🎓 Course : Generative AI for Digital Marketing Specialization
📝 Description: Learn how to leverage the capabilities & tools of genAI to create effective marketing content
⌚ Duration : 1 month at 7 hours a week
⭐ Rating : 4.7 (39 reviews)
👨🏫 Instructor / Provider : Coursera, IBM
📅 Schedule : Flexible schedule Learn at your own pace
📌 Action : Click on ENROLL NOW to take the course
This is a 3-course specialization designed for marketing professionals, bloggers, freelancers, small business owners, and anyone seeking to integrate Generative AI into their marketing workflows.
Core Learning Themes
🧪 Generative AI Fundamentals
The first course, Generative AI: Introduction and Applications, covers GenAI basics, distinguishing generative from discriminative AI, exploring real-world use cases, and introducing popular models and tools
🛠️ Prompt Engineering
The second course, Generative AI: Prompt Engineering Basics, teaches you how to craft effective prompts—covering techniques such as chain-of-thought, tree-of-thought, persona-based prompting—to generate better AI outputs in marketing contexts
🚀 Applied Marketing with AI
The core course, Generative AI: Accelerate your Digital Marketing Career, explores how to leverage GenAI for:
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Content creation (articles, ad copy, social media, email sequences)
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SEO and keyword research
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Audience segmentation and targeted campaigns
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E-commerce personalization and digital advertising
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AI-enhanced email marketing and drip campaigns
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Ethical considerations, privacy, and bias mitigation
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Final capstone project applying GenAI in marketing workflows
