What you’ll learn
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Become proficient in using powerful tools such as excel solver to create forecasting models
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Learn how to estimate the trend and seasonal aspects of sales
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Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
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Understand how to interpret the result of Linear Regression model and translate them into actionable insight
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Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
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Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
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Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
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Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
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Incorporate the impact of discount rate and retention rate to calculate customer value
After completing this course you will be able to:
- Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more.
- Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products.
- Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
- Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using Excel solver Add-in
- Understand the value of your customers to make intelligent decisions on how to spend money acquiring them
- Confidently practice, discuss and understand different retail analytics models used by organizations
Who this course is for:
- Anyone curious to learn the analytics behind most popular marketing startegies
Can I download Marketing Analytics and Retail Business Management course?
You can download videos for offline viewing in the Android/iOS app. When course instructors enable the downloading feature for lectures of the course, then it can be downloaded for offline viewing on a desktop.Can I get a certificate after completing the course?
Yes, upon successful completion of the course, learners will get the course e-Certification from the course provider. The Marketing Analytics and Retail Business Management course certification is a proof that you completed and passed the course. You can download it, attach it to your resume, share it through social media.Are there any other coupons available for this course?
You can check out for more Udemy coupons @ www.coursecouponclub.com
Note: 100% OFF Udemy coupon codes are valid for maximum 3 days only. Look for "ENROLL NOW" button at the end of the post.
Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
Disclosure: This post may contain affiliate links and we may get small commission if you make a purchase. Read more about Affiliate disclosure here.
