MBA: Retail business, Merchandising, and E-commerce

Section 1 Introduction to Retail Management Basics

• What is Retail Management
• Retail Marketing Mix
• Porter Five Force Model
• SWOT Analysis
• Consumer vs Customers
• Understanding the Retail Consumer
• Variety vs Assortment

Section 2 Types of Retail store and Trading area

• Types of retail store based on the format
• Types of retail stores based on the trading area
• Reilly’s Law of Retail Gravitation | Retail Management |
• Huff Gravity Model | Retail Management |
• Trading area Advance exercise

Section 3 Omnichannel and e-commerce

1. Webrooming vs Showrooming
2. Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

• Warby Parker Case Study Intro
• Warby parker Retail Finance Metrics
• Basics of Income Statement
• Warby Parker Contribution Margin

Section 5 Customer Data in retail management

• Customer Relationship Management
• Recency, Frequency, and Monetary (RFM) analysis
• Market Basket Analysis (Market Basket Analysis)
• Association and Support (Market Basket Analysis)
• Confidence (Market Basket Analysis)
• Lift (Market Basket Analysis)
• Name manager and Indirect function
• Market Basket Analysis

Section 6 Store layout and design

• Customer Lifetime Value
• Customer Lifetime Value Assignment
• Types of Store Layout
• The goal of Store Design
• Store layout Exercise – Lift

Section 7 Retail finance and accounting

• Introduction to Retail Finance
• Income Statement and Cash flow statement
• Introduction to Asset Management and Margin Management
• The Strategic Profit Model in Retail Management
• Walmart and Tiffany Financial Statement
• Retail Finance Assignment
• Financial metrics Conclusion

Section 8 Category and Inventory Management

• Introduction to Category Management
• ROI and GMROI
• ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

• Introduction to e-commerce and D2C
• Private labels and white labels
• D2C business model
• Marketing, Sales and expansion of D2C brand